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Why are popular magazines still promoting specific dog breeds while ignoring rescue dogs and mixed breeds?


Opened up the newsletter of a popular magazine to see an article titled, "The 15 Best Dog Breeds." After an eye roll and mumbling "come on, guys," under our breath, we fired off the following letter to the Editor:


It's disheartening to see titles like "The 15 Best Dog Breeds," "15 of the Smartest Dog Breeds" and many others on your website without a whisper about the ongoing crisis in the world of dog rescue. In a time where shelters and dog rescues are overrun with homeless dogs and struggle to find adopters, articles placing a heavy focus on specific breeds promotes the idea that purebreds are more worthy than mixed breeds. By glamorizing specific breeds without acknowledging the countless deserving dogs languishing in shelters, these articles are not only tone deaf, they contribute to the problem rather than being part of the solution. 


Magazines hold a significant sway over societal behaviors and trends, shaping perceptions and preferences in a myriad of ways. By showcasing aspirational lifestyles and idealized images, they create a standard to which many aspire, often driving consumerism and reinforcing societal norms. In essence, they are not just purveyors of information; they are arbiters of taste, trendsetters in their own right, molding our collective consciousness and shaping the world around us. Therefore, it's imperative for magazines to use their platform responsibly.


Ignoring the plight of rescue dogs in favor of superficial rankings does a disservice to both animals and readers alike. It's high time we shift the focus from breed popularity to promoting adoption and responsible pet ownership. Let's advocate for all dogs, regardless of breed, and encourage readers to consider adoption as their first choice when welcoming a new furry family member into their homes. Only then can we truly make a difference in the lives of countless homeless dogs awaiting their chance at a loving forever home.


Gladys is a mixed breed female, approximately 5 years old. She weighs approximately around 45 lbs and is very sweet. She is heartworm negative and spayed. Available at Levy County Animal Services located at 12055 NE 69th Ln, Bronson, FL 32621.

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